Neodymium magnets use pot magnet design, make it more safe, stronger and more concentrated. Magnetic force is concentrated at the bottom, other three surface almost no magnetic. The vertical pull attraction is much bigger than the horizontal pull attraction. Magnetic force 10 times the volume of the same magnet. Protected by steel cup Magnet difficult to break, Strong powerful magnetic, compact, Force permanent, long service life. Widely used for magnet fishing, lifting, hanging, retrieving applications and industrial use.